It’s all about Social Proof, that’s the name of the game! Here are some studies that explains how the ratings can increase your products conversion rates:
1. According to Google, 70% of Americans now say they look at product reviews before making a purchase.
2. A CompUSA and iPerceptions study revealed that 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.
3. According to Harvard Business Review research, a 1-star increase in Yelp rating leads to 5-9% growth in sales.
Furthermore, once your SERP will include the ratings and your search incoming traffic will increase – your store will get more leads which means more potential customers.
Source of the above information: http://rating-widget.com/
To Integrate Rating Widget on your store, just Login your store and follow the below steps.
2. Below is the page which opens after you follow the step 1, Click on the sign up and save style
3. Now Just fill in the required Information in the below window
4.Now Just Copy the Code and as shown below
5. Paste it on ZEPO dashboard under Settings>Advanced Features>Rating Widget- option number 7
That's It. It's done. Now, your customers can rate your products.