1. Sign Up!

Simplest of the steps here is to sign up! Head over to www.google.com/analytics:

At this point either sign in with your existing Google account (Have you signed up for Google Apps for Business, perhaps? or do you currently use Google Adwords?) or click ‘Create an Account’ in the upper right.

2. If you’re not already signed in with a Google-related account, you’ll then see this screen:

Once you’ve signed up for a new account (if you need it), click the “Sign Up” button on the next screen:

Once you’ve signed up, you’ll come to the setup screen:

At the time of this post, Universal Analytics is currently in beta and doesn’t have the same full capabilities as Classic Analytics. I recommend choosing Classic Analytics to start (we can upgrade later once Universal Analytics is out of beta).

For Website Name, you can simply use your URL if you wish.

For Website URL – just type in your website address! Just as Google tells you – www.yourwebsiteadress.com (they’ve already taken care of the http://).

Industry – this one is optional but will let Google Analytics tailor some suggestions for your account for you. I’ve found most of these don’t apply to the clients I most often work with – if you’re having trouble picking one, I recommend “Online Communities.”

Pick your time zone.

For Account Name – feel free to use your company name. You can have/monitor multiple websites in one Analytics Account, so make sure this name will be appropriate if you plan on adding multiple websites.

Data Sharing Settings – completely optional. Select and deselect as you feel comfortable.

Click Get Tracking ID, agree to the pop-up Terms of Service and you’re all set!

4. Copy and paste the Tracking ID on the Zepo dashboard.