Basically SEO depends upon 2 factors


a) On page SEO - this is done by placing keywords on the store

b) Off page SEO - this is done by doing promotion of stores and creating backlinks.


So, if both is done then only it would reflect in any proper search results.


You can improve your store's SEO by mentioning the keywords against all products. Along with products, SEO keywords can be added to categories and on site pages. Also, along with on page SEO, back linking, wherein you mention your store's name across other webpages helps improve your SEO to a great extent.



Guideline on setting tags


a) Title Tag : You should be setting title tag of maximum 69 characters.


b) Meta Description: You should be setting Meta description of maximum 156 characters.


Please make sure that you dont place duplicate tags on different pages.


Where all to change these tags?


1) Store Home page


a) Title Tag: Your home page title tags talks about your store, categories of products you sell, location of your targeted audience.


To set Title tag on Zepo, please go to Content --> Store Info --> Use Store name and Store tag line in combination.


You can see few example below


  • Online Shopping India - Shop Online for Books, Mobile Phones, Digital Cameras, Watches & More at Zepo.in

  • Online Shopping India: Shop Online At The Best Site & Buy Gifts, Mobiles, Clothes & Shoes - Zepo Shopping
  • Zepo.in | Shop Online in India for Artificial Jewellery, Earrrings, Necklace and much more

b) Meta description: Your Meta description should talk about your store, categories of products you sell, location of your targeted audience and along with it your amazing USP like Cash on delivery, Flat 200 off etc

To set Meta description on Zepo, please go to Content --> Manage Site element --> Use About the Store section.


You can see few examples below

  • Zepo.in - Online Shopping of Books, Mobile Phones, Digital Cameras, Laptops, Watches, Clothing & Other Products at Best Price in India. Free Shipping & Cash on Delivery Available
  • Online Shopping Store in India for Branded Shoes, Clothing; Accessories for Men and Women. Cash on Delivery, END OF SEASON SALE, Free Shipping, 30 day returns | Zepo.in
  • Online shopping in India for men, women & kids for shoes, clothing, watches, sunglasses at Zepo.in. ✓ Free Shipping ✓ Cash on Delivery ✓ 30 Days Return


2) Store Category pages


a) Title Tag: Your category page title page talks about your category or subcategories, location of your targeted audience etc.


To Set Title tag, please request Zepo team.


You can see few examples below


  •  Mobiles Store Online - Buy Mobiles Products Online at Best Price in India - Zepo.in

  • Online Shopping India - Shop Online for Branded Shoes, Clothing & Accessories in India | Zepo.in
  • Anarkali Suits For Women India: Buy Anarkali Dresses & Salwar Kameez | Zepo.in

b) Meta description: Your category page Meta description talks about your categories or subcategories and also USP of your categories.

To Set Meta description, please request Zepo team.

  • Mobiles Online Store in India.Free Shipping,Cash on delivery at India's favourite Online Shop Zepo.in
  • Online Shopping India - Shop Online for Branded Shoes, Clothing & Accessories in India | Zepo.in
  • Home Decor products - Shop online for home decoratives items in India. Shop for anltiques, metal crafts, wall decor, lamps, candles, clocks, hookah & plants to decorate your home.


3) Product Pages

a) Title Tag : Your Product page title tag talks about your Product, its attributes that people are going to search for and also location of targeted audience.


To add Title tag, you would get an option in Add Product/Edit product section.


You can see few examples below

  • Google Nexus 5 Price in India - Buy Google Nexus 5 Black 32 GB Online - LG: Zepo.in
  • Buy Anouk Blue Bandhani Print Art Silk Fashion Saree - 495 - Apparel for Women
  • Buy Creative Width Resting Buddha Wall Decal-Medium @ Best Prices | Zepo.in
  • Miss Bennett Boat Neck Bow Top - Buy Women Tops Online | Zepo.in
  • Buy Online Panch Mukhi Rudraksha Mala in India with COD | Zepo.in

b) Meta description: Your Product page Meta description describes your product, its price, your audience, gender or age etc.


To add Meta description, you would get an option in Add Product/Edit product section.


You can see few examples below

  • Buy Google Nexus 5 for Rs.30932 Online, Also get Google Nexus 5 Specs & Features. Only Genuine Products. 30 Day Replacement Guarantee. Free Shipping. Cash On Delivery
  • Buy Anouk Blue Bandhani Print Art Silk Fashion Saree - 495 - Apparel for Women from Anouk at Rs. 1199
  • Buy Creative Width Resting Buddha Wall Decal-Medium at best price on Zepo.in. Shop online for Wall Decor in India at reasonable rate with FREE home delivery all over India and cash on delivery option
  • Buy a wide range of anarkali suits, anarkali dresses, anarkali salwar kameez, bridal anarkali, anarkali churidar at stylish Zepo Shopping that are surely going to make you the centre of attraction on any occasion. COD and Free Shipping in India.
  • Shop Miss Bennett Boat Neck Bow Top online at Zepo.in. ✔ Free Shipping ✔ Cash on Delivery (COD) ✔ 30 Days Return
  • Buy top quality rudraksha beads silver pendant at lowest prices in India. Free shipping to USA, Canada, UK, Australia for rudraksh beads & pendant.

4) Site pages


You get an option to add Title tag and meta description for Site pages as well. Please request Zepo Team for it.